In No Is Not Enough Klein turns her lens on the occupant of the most powerful office in the world to give us a bitingly sharp toolkit for understanding and resisting Trumps shock politics. Trump, extreme as he is, Klein argues, is not an aberration but the logical extension of the worst and most dangerous trends of the past half-century. He is the personification of the merger of humans and corporations a one-man megabrand with wife and children as spin-off brands. This book helps us understand how we arrived at this surreal place, how to stop it getting a lot worse, and how, if we keep our heads, we can seize the opportunity to make things a whole lot better in a time of urgent need. A toolkit for shock-resistance.